Chris Bangle Associates - Il mondo visto dagli oggetti​

A documentary about the creative and unfolding process of the "Inanimatti", a universe of characters born from the imagination of the design studio Chris Bangle Associates (CBA). Through the voices of the team's designers, the underlying thinking behind the animation project emerges. The reversal of perspective is not just a narrative device but becomes a design philosophy applicable to various fields. The infinite potential of this approach prompts reflection on the role of the designer and their relationship with the objects they design.

Chris Bangle has worked for approximately 30 years for some of the most important automotive brands, including Opel, Fiat, Alfa Romeo, and BMW, in the role of chief designer. He founded Chris Bangle Associates S.r.l., which operates in the field of design, design management, and business strategies.

Filmed and edited by Lorenzo Morandi.
Assistant: Sara Marini

chrisbangleassociates.com